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Oct 30, 2011

Today, I'll talk with Jill Escher, who talks about launching Sugar Addiction Awareness Day (SAAD) and she discusses her tell-all book, Farewell, Club Perma-Chub: A Sugar Addict's Guide to Easy Weight Loss. Jill shares how she put together a team eager to spread the word about sugar addiction, a widespread but largely unrecognized disorder and why she picked the day before Halloween as the appropriate kickoff. "Refined sugar, the addictive cycle it creates, and diseases of high blood sugar are now so commonplace we're blinded to the strangeness of it all," Jill says. "But the day we take Sugar Addiction seriously is the day we finally begin to turn the obesity and diabetes epidemics around."